网络营销是当今发展最快、最令人兴奋的营销分支。随着世界变得越来越紧密相连，紧跟发展和趋势对于试图触及新受众的营销人员来说至关重要——这些受众比以往任何时候都更有眼光、更分散、更愤世嫉俗。技术和软件正在以如此高的速度变化，似乎不可能跟上趋势。产品和服务都在不断发展和适应在线领域。网络在不断变化、成长和变化——一切都是短暂的。精明的网络营销人员如何应对这一切?他们利用网络的力量和无数的工具来满足自己的需要。他们找到了独特和个人的方式与客户在线互动。他们无缝地计划、组织、实施和衡量复杂的互联网战略。最重要的是，他们从未停止学习，成长和适应自己互联网营销是增长最快和最令人兴奋的营销分支今天。随着世界变得越来越紧密相连，紧跟发展和趋势对于试图触及新受众的营销人员来说至关重要——这些受众比以往任何时候都更有眼光、更分散、更愤世嫉俗。 technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves
对于任何寻求商业未来路线图的人来说，这本书都是必不可少的读物。”- dipak C. Jain，院长，凯洛格管理学院“对话媒体的兴起，新的传播形式——从博客到移动平台——……
作者:肯特Wertime
出版者:约翰·威利父子公司
国际标准图书编号:9781118179123
类别:商业与经济学
页面:264
观点:850
“我们现在都是数字营销人员——或者说我们应该是。作者首次为新时代的营销提供了一本清晰、无炒作、以商业为基础、实用的指南:它是一种数字贝德克(Baedeker)，每个商人的书架上都应该有它。”-奥美(Ogilvy & Mather)亚太区主席杨麦思(miles Young)“数字前沿现在是我们宇宙的中心。正如肯特·韦提姆和伊恩·芬威克所指出的，营销人员必须抓住这个数字机遇，加快市场增长。”-John A. Quelch，哈佛商学院工商管理高级副院长和Lincoln Filene教授“当涉及到数字营销策略时，太多的广告商被困在原始的汤里。然而，如果它们想在多渠道的环境中生存下来，就需要快速进化。这本及时出版的书就像一本《物种起源》(Origin of the Species)，引导犹豫不决的品牌所有者在复杂的数字生态系统中前行。本书集学术理论、专业见解和实践建议于一体，令人印象深刻。”-Paul kempp - robertson，传染性的联合创始人和编辑主任www.contagiousmagazine.com“数字营销:新营销和数字媒体的基本指南是一个明确的呼吁公司发展他们的营销实践。对于任何寻求商业未来路线图的人来说，这本书都是必不可少的读物。” —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group