20年前,治疗师可以挂起一块石板,打一些网络电话,开始创造一个稳定的转诊流。自那以后,私人诊所发生了巨大变化。现在,各地的治疗师都在努力维持他们的诊所。对于建立和营销治疗实践的健全的商业工具的需求从未如此之大。如何建立一个蓬勃发展的收费服务实践是重要的阅读新注册治疗师,经验丰富的专业人士,和其他人想要准备从业者的成功。《如何建立一个繁荣的收费服务实践》指导您从理想的实践愿景出发,通过“如何”步骤走向成功。你会了解到,私人诊所实际上是一个小生意。章节包含扎实的训练,帮助你不仅生存,而且在竞争激烈的市场中茁壮成长。例子、工作表、商业表格、流程图、纸笔练习,甚至是“现实世界”中的作业,都能让你接触到必要的材料和想法。覆盖范围包括调查自己社区的需求,利用不寻常的市场利基,营销理念来建立自己的实践,创建小册子,通过公开演讲、研讨会、研讨会和写作扩大自己的范围和专业知识,分析财务数据和预测,跟踪客户信息等等。 * Contains foreword by American Psychological Association President Dr. Patrick DeLeon * Provides a crash course in business management for therapists * Includes examples, worksheets, business forms, and exercises * Supplies tools for bypassing restrictions of managed care * Suitable for newly licensed therapists and seasoned professionals Written by a licensed therapist with over 19 years of experience in private practice, this book is a much-needed reference for mental health practitioners pursuing fee-for-service practice. Learn solid training to not only survive, but thrive, in private practice today Go from your ideal practice vision through the "how-to" steps to succeed. Mobilize yourself into action! Market your clinical specialty to attract more cash clients Learn how to set realistic practice goals, and track your progress Regain your autonomy, income and career satisfaction Lean how to communicate the value of your services to the public Learn how to give powerful workshops and speaking engagements and write effective community articles Turn your specialty into a market niche Use the media as a vehicle to give psychology away and gain visibility Learn the skills that have never been taught in graduate school--until now Lay the foundation for your practice that builds momentum Attract new clients through seminars, speaking engagements and published articles Build a dynamic referral base Re-ignite the passion for your career and love what you do for a living Make your practice adaptive, challenging and enjoyable for the rest of your career
苏珊·萨尔沃的《按摩疗法:原理与实践》第五版涵盖了按摩的基础知识、技巧、解剖学和生理学,为“全面”这个词带来了全新的含义。这本学生友好的文本拥有700多幅插图和神经科学、研究和特殊人群的扩展部分,加上运动机能学章节的起源和插入的新线条图,与大多数教室中发现的彩绘骨架相匹配。它使按摩疗法的基本原则更加平易近人,并为您在课堂上、在执照和委员会认证考试中以及在广泛的治疗实践设置中取得成功做好准备。清晰、直接的方法简化了复杂的内容,便于理解。完整的解剖学和生理学部分,除了技术和基础材料,给你所有的信息,你需要在一本书。认证实践考试在格式和内容上模仿主要的认证考试,建立信心,并有助于提高及格率。超过700张高质量的插图,包括线条图和半色调,以生动的细节阐明了困难的概念。案例研究挑战你批判性地思考,并将你的理解应用到现实场景中,培养开放的思想,并激发对话。简介框提供了一个鼓舞人心的,现实世界的按摩实践的观点,从一些最受尊敬的权威按摩和车身。临床按摩章节主要介绍在医院、疗养院和诊所等临床环境下的按摩,以拓宽你的职业潜力。 Two business chapters loaded with skills to make you more marketable and better prepared for today's competitive job market. Video icons refer you to the Evolve site featuring about 120 minutes of video covering techniques, routines, client interaction sequences, and case studies that facilitate the learning process and the practical application of the material. Evolve icons listed in each chapter encourage you to go beyond the lecture and reading assignments and learn more on the Evolve site. Evolve boxes at the end of each chapter list Chapter Extras found on Evolve that reinforce concepts learned in the chapter. NEW! Revised line drawing color scheme for origin and insertion matches the painted skeleton found in most classrooms, maintains consistency, and prevents confusion in learning origin and insertion points on the body. NEW! Coverage of Thai massage provides up-to-date content on the most useful, in-demand modalities that are most often requested by clients - and better prepares you for what you will encounter during training and practice. NEW! Updated text reflects changes to the new board certification exam so you have the most up-to-date, relevant information - and are fully prepared to pass the current exams. NEW! Brand new Think About It, Webquest, and Discussion features in each chapter's Test Your Knowledge section build your vocabulary usage and critical thinking skills necessary for day-to-day work with clients. EXPANDED! More content on pain theories, the neuromatrix model, and pain management, plus updated guidelines for massage after surgery and injury, equips you with essential information when working in rehab. NEW! Updated instructor resources, featuring more TEACH lesson plan classroom activities and an additional 500 test questions, provide instructors with more ways to interact with and test students.
苏珊·萨尔沃的《按摩疗法:原理与实践》第五版涵盖了按摩的基础知识、技巧、解剖学和生理学,为“全面”这个词带来了全新的含义。这本对学生友好的教科书拥有700多幅插图和关于神经科学、研究和特殊人群的扩展部分,加上运动学章节中起源和插入的新线条图,与大多数教室中发现的彩绘骨架相匹配。它使按摩疗法的基本原则更加平易近人,并为您在课堂上、在执照和委员会认证考试中以及在广泛的治疗实践设置中取得成功做好准备。清晰、直接的方法简化了复杂的内容,便于理解。完整的解剖学和生理学部分,除了技术和基础材料,给你所有的信息,你需要在一本书。认证实践考试在格式和内容上模仿主要的认证考试,建立信心,并有助于提高及格率。超过700张高质量的插图,包括线条图和半色调,以生动的细节阐明了困难的概念。案例研究挑战你批判性地思考,并将你的理解应用到现实场景中,培养开放的思想,并激发对话。简介框提供了一个鼓舞人心的,现实世界的按摩实践的观点,从一些最受尊敬的权威按摩和车身。临床按摩章节主要介绍在医院、疗养院和诊所等临床环境下的按摩,以拓宽你的职业潜力。 Two business chapters loaded with skills to make you more marketable and better prepared for today's competitive job market. Video icons refer you to the Evolve site featuring about 120 minutes of video covering techniques, routines, client interaction sequences, and case studies that facilitate the learning process and the practical application of the material. Evolve icons listed in each chapter encourage you to go beyond the lecture and reading assignments and learn more on the Evolve site. Evolve boxes at the end of each chapter list Chapter Extras found on Evolve that reinforce concepts learned in the chapter.
“这本书对那些想要做出改变,又对各种可能性感到有点不知所措的治疗师非常实用和有帮助。关于选择利基市场的部分很有启发性,让我很兴奋。我发现,把培训选项列得如此清晰很有帮助,营销部分也非常有用。”-Shelley R. Cohen, LCSW, Beverly Hills, CA“这本书重新点燃了我对工作的热情,因为在过去的几年里,我一直在努力将指导融入我的心理治疗实践中。我知道一定有办法做到这一点,但我不知道“怎么做”。基于他多年的经验和真正的洞察力,David Steele提供了有效做到这一点的必要工具,以及帮助避免陷阱的宝贵策略。毫不犹豫地,我强烈推荐这本书,作为治疗师/教练的私人执业手册,你会一次又一次地翻阅这本书。”-Sharon O'Farrell, MIHA, Navan,爱尔兰帮助治疗师过渡到成功的教练实践的实践指南,由治疗师为治疗师写的,从治疗师到教练为专业人士提供了一个方便的路线图,考虑扩展或过渡他们的实践到教练。根据他为5000多名治疗师提供情感教练培训的经验,大卫·斯蒂尔采取了一种实用的方法,通过传统的和创造性的策略,如营销,获得客户,选择一个利基市场等等,来建立一个成功的教练业务。在这里,治疗师会发现:看看治疗和指导之间的区别治疗师可以很容易(有时是幽默地)将例子和见解与设置费用的细节联系起来; enrolling clients; maximizing private practice income; finding training; and much more A focus on creative group services and business models suited to the various specialties and niches of personal coaching Guidance on how much to bill for services With insight on the mistakes and pitfalls to avoid along the way, From Therapist to Coach is rich with examples, providing tips and practical steps to help clinicians in private practice move forward in their journey towards professional satisfaction.